I Gotta Tell You

I Gotta Tell You

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This text brings together 25 of Iacocca's most memorable and influential speeches in a historical and critical context. The speeches are organised by audience and theme to explore the range of issues a modern corporate spokesperson addresses.Not surprisingly, one of Chryslera#39;s biggest sellers was the Jeep Cherokee heading toward a 200, 000 sales year (a€œJeep ... quality and customer service to increase sales and customer loyalty by becoming a€œthe best car company in the world.

Title:I Gotta Tell You
Author: Lee A. Iacocca
Publisher:Wayne State University Press - 1994

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